Website Audit: Complete 2026 Checklist and Step-by-Step Guide

Run a complete website audit covering SEO, content, speed, UX, security, analytics and conversions with this practical checklist.

A website audit is a structured review of a site’s technical health, content, search visibility, user experience and conversion paths.

A complete audit should answer more than:

Is the website working?

It should also reveal:

• Which pages attract useful traffic
• Which pages are missing or outdated
• Where visitors struggle
• Which forms and buttons fail
• Which technical problems block search engines
• Which content no longer supports the business
• Which changes should happen first

You do not need to redesign the entire site every time something feels wrong. A website audit helps separate isolated problems from structural ones.

What you’ll learn

• What a website audit includes
• How to audit a website step by step
• Which technical, SEO and UX checks matter most
• How to review content and conversion paths
• Which free and paid tools can help
• How to prioritize audit findings
• When to fix the current site and when to redesign
• How often a website should be audited

What is a website audit?

A website audit is a detailed assessment of how well a website performs against its goals.

Depending on the site, those goals may include:

• Generating inquiries
• Selling products
• Booking appointments
• Attracting donations
• Publishing resources
• Supporting existing customers
• Recruiting employees
• Building search visibility

A good audit compares the website with those goals.

It does not judge the site only according to appearance.

A visually polished website may still have:

• Broken forms
• Poor mobile usability
• Missing service pages
• Confusing navigation
• Duplicate content
• Slow pages
• Incorrect analytics
• Outdated business information
• Weak calls to action

What does a website audit include?

A complete website audit commonly covers eight areas.

Some audits focus on one area.

For example:

• Technical SEO audit
• Content audit
• Conversion audit
• Accessibility audit
• Security audit
• Ecommerce audit

A full website audit combines the findings so one fix does not create another problem.

How long does a website audit take?

A basic audit of a small site may take two to eight hours.

A detailed audit may take:

The time depends on:

• Number of pages
• Website technology
• Search traffic
• Integrations
• Number of locations
• Ecommerce complexity
• Availability of analytics data
• Depth of manual testing
• Number of stakeholders

An automated crawler can scan thousands of URLs quickly. Interpreting the findings and deciding what to fix takes longer.

How much does a website audit cost?

Website audit pricing may range from free for a basic DIY check to $10,000 or more for a complex professional audit.

The price may include:

• Data collection
• Technical crawling
• Search analysis
• Content review
• Competitor review
• UX testing
• Conversion analysis
• Recommendations
• Implementation plan
• Follow-up support

Ask whether the quoted price covers only diagnosis or also fixes.

Before you start: define the audit goal

Do not begin with a 200-point checklist before deciding why the audit is happening.

Possible triggers include:

• Traffic has declined
• Leads have fallen
• A redesign is being considered
• The site is several years old
• Pages are not appearing on Google
• The business has changed
• Several people have edited the site without oversight
• Forms are unreliable
• The site loads slowly
• A new agency or employee is taking over
• A migration is planned

Write one primary audit question.

Examples:

Why has organic traffic declined since January?

Why do visitors reach service pages but not submit the form?

Does the current site support our new commercial service line?

Which pages should be kept before the redesign?

The question determines which evidence matters most.

Step 1: Confirm ownership and access

Before reviewing the website, list the systems connected with it.

You may need access to:

• Domain registrar
• Website builder or CMS
• Hosting
• Analytics
• Search Console
• Tag manager
• Payment provider
• Booking platform
• CRM
• Email marketing
• Call tracking
• CDN
• Security tools
• Backup system

Record:

• Who owns each account
• Which email address controls it
• Who has administrator access
• Which subscriptions are active
• Which tools are still used

Access problems are often an audit finding in their own right.

A business should not depend on one former employee’s personal account.

Step 2: Record the current website goals

List the actions the website should generate.

Examples:

• Phone calls
• Contact forms
• Quote requests
• Purchases
• Bookings
• Donations
• Email signups
• Applications
• Downloads

Then identify the most important pages supporting those actions.

These may include:

• Homepage
• Main service pages
• Product pages
• Location pages
• Pricing
• Contact
• Checkout
• Booking
• Donation page
• High-traffic articles

These priority pages deserve deeper manual review than low-value archive pages.

Step 3: Create an inventory of website pages

A page inventory helps you understand the real size and structure of the site.

Possible sources include:

• XML sitemap
• CMS export
• Website crawler
• Analytics landing pages
• Search Console pages
• Internal search
• Manual navigation review

Create a spreadsheet containing:

• URL
• Page title
• Page type
• Main topic
• Target audience
• Organic traffic
• Conversions
• Last update
• Indexing status
• Recommended action

Possible actions include:

• Keep
• Update
• Expand
• Merge
• Redirect
• Remove
• Investigate

Do not assume the sitemap contains every page.

Old URLs may still receive traffic even when they are absent from the navigation.

Step 4: Check whether the website loads correctly

Test the primary domain.

Confirm that:

• The homepage loads
• HTTPS works
• The preferred domain version is consistent
• http redirects to https
• www and non-www versions do not create duplicates
• Important subdomains work
• No browser security warnings appear

Check several page types rather than only the homepage.

A website can load correctly at the top level while product, blog or location templates fail.

Step 5: Review indexing controls

Search engines need permission and clear signals to access important pages.

Check:

• robots.txt
• Meta robots tags
• Canonical URLs
• XML sitemap
• Password protection
• CMS visibility settings
• Staging restrictions
• HTTP status codes

Look for accidental instructions such as:

noindex

on pages that should appear in search.

Also check whether low-value pages are being indexed unnecessarily.

These may include:

• Internal search results
• Filter combinations
• Duplicate tags
• Test pages
• Staging URLs
• Empty categories
• Thank-you pages

When a site is missing from Google, follow why your website is not showing up on Google for a more focused diagnosis.

Step 6: Check HTTP status codes

Each URL should return the correct response.

Common status codes include:

Look for:

• Important pages returning errors
• Broken internal links
• Redirect chains
• Redirect loops
• Soft 404s
• Old URLs with no replacement
• Redirects leading to irrelevant pages

A removed service page should not automatically redirect to the homepage.

Redirect it to the closest relevant page when one exists.

Step 7: Audit website speed

Slow pages can frustrate visitors and reduce conversions.

Review:

• Largest images
• Video backgrounds
• Third-party scripts
• Fonts
• Page-builder code
• Advertising scripts
• Chat tools
• Tracking tags
• Server response time
• Caching
• Mobile performance

Test several templates:

• Homepage
• Service page
• Blog post
• Product page
• Category page
• Contact page

Do not treat one speed score as the complete diagnosis.

A page can receive an acceptable score while still feeling slow because the booking widget or form loads late.

Step 8: Review mobile usability

Open the website on a real phone.

Check:

• Navigation
• Text size
• Buttons
• Forms
• Pop-ups
• Tables
• Galleries
• Maps
• Phone links
• Checkout
• Booking
• Sticky elements
• Cookie banners

Look for:

• Horizontal scrolling
• Overlapping text
• Buttons too close together
• Forms wider than the screen
• Pop-ups covering essential actions
• Images loading slowly
• Menus that do not close
• Tiny phone numbers
• Sticky bars covering content

The mobile audit should test actual tasks.

For example:

Find the price, choose a service and submit the form.

A responsive layout is not automatically a usable one.

Step 9: Review the website structure

The navigation should reflect how visitors think about the business.

Check whether the main menu contains:

• Clear labels
• Logical categories
• Important pages
• A visible contact or conversion path
• Reasonable depth

Avoid navigation labels such as:

• Solutions
• Discover
• Experience
• What We Do

when simpler service names would be clearer.

Review how many clicks it takes to reach:

• Main services
• Pricing
• Contact
• Locations
• Products
• Support
• Booking
• Donation

Important pages should not be buried inside several dropdown levels.

Step 10: Audit page titles and meta descriptions

Review titles for:

• Relevance
• Uniqueness
• Clear topic
• Brand consistency
• Reasonable length
• Search intent

Weak title:

Services

Stronger title:

Commercial Cleaning Services in Denver | BrightClean

Check for:

• Missing titles
• Duplicate titles
• Titles containing only the brand
• Keyword stuffing
• Outdated years
• Incorrect locations
• Template placeholders

Meta descriptions do not directly control rankings, but they can improve clarity in search results.

Write them for important pages rather than auto-generating every description.

Step 11: Review headings

Each page should have a clear primary heading.

Check:

• One clear H1
• Logical H2 and H3 hierarchy
• Descriptive headings
• No headings used only for visual styling
• No missing section labels
• No repeated generic headings

Weak headings include:

• Learn More
• Our Solutions
• Why Us
• The Difference

Stronger headings describe the content:

• Commercial cleaning services
• How our maintenance plans work
• What affects installation cost
• Areas we serve

Step 12: Audit internal links

Internal links help visitors and search engines understand how pages relate.

Check whether:

• Articles link to services
• Service pages link to related services
• Location pages link to available services
• Project pages link to the relevant offer
• High-value pages receive links from other useful pages
• Old URLs remain linked
• Link text is descriptive

Weak link text:

Click here

Stronger link text:

Compare our website maintenance packages

Look for orphan pages with no internal links pointing to them.

A page may exist in the sitemap but remain difficult for visitors to discover.

Step 13: Review content accuracy

Check whether the site contains outdated:

• Prices
• Services
• Team members
• Opening hours
• Locations
• Product details
• Policies
• Statistics
• Certifications
• Awards
• Dates
• Contact information

Search for phrases such as:

• 2023
• 2024
• Limited-time
• Coming soon
• New
• Recently launched
• Current offer

These phrases can reveal old content quickly.

Also review:

• Footer copyright year
• Staff biographies
• Partner logos
• Case-study claims
• Downloadable documents
• Screenshots
• Embedded videos

Step 14: Review content quality

A useful page should answer a specific need.

Ask:

• Is the purpose clear?
• Does the introduction get to the point?
• Is the information specific?
• Does the page explain the service or product properly?
• Are claims supported?
• Does the page answer common objections?
• Is there a clear next step?
• Does the content repeat another page?
• Is the wording understandable?

Watch for generic copy such as:

We provide innovative solutions tailored to your unique needs.

Replace it with actual information about:

• Services
• Audiences
• Locations
• Process
• Scope
• Limitations
• Results

Step 15: Identify thin and duplicate pages

Thin pages contain too little original or useful information.

Common examples include:

• One-paragraph service pages
• Empty tag pages
• Near-identical city pages
• Product variants with copied descriptions
• Old campaign pages
• Staff pages with only a name
• Automatically generated archives

Duplicate pages may appear through:

• URL parameters
• Print versions
• Category filters
• HTTP and HTTPS versions
• www and non-www
• Uppercase and lowercase URLs
• Several domains
• Copied service-area pages

Decide whether to:

• Expand
• Merge
• Canonicalize
• Redirect
• Remove
• Keep out of the index

Do not delete pages only because they receive little traffic.

Some pages support customers, compliance or internal navigation rather than search acquisition.

Step 16: Review calls to action

Every important page should provide a relevant next step.

Possible calls to action include:

• Request a quote
• Book a consultation
• Start a free trial
• Buy now
• Download the guide
• Donate
• Apply
• Contact support
• View pricing

Check whether the CTA:

• Matches the page
• Uses clear wording
• Appears at the right point
• Works on mobile
• Leads to the correct destination
• Does not compete with too many other actions

Weak CTA:

Learn more

Stronger CTA:

Request a commercial cleaning estimate

Step 17: Test forms

Submit every important form.

Test:

• Contact
• Quote
• Booking
• Newsletter
• Application
• Checkout
• Donation
• File upload
• Account registration
• Password reset

Confirm:

• Required fields work
• Error messages are understandable
• Submissions reach the right person
• Confirmation messages appear
• Confirmation emails arrive
• CRM or email integrations receive the record
• Spam controls do not block legitimate users
• Mobile submission works

A form can appear successful while the notification fails silently.

Step 18: Audit the conversion journey

Choose the main conversion paths and complete them from start to finish.

Examples:

Service business

1. Find a service
2. Confirm the location
3. Review proof
4. Open the quote form
5. Submit the form
6. Receive confirmation

Ecommerce

1. Find a product
2. Review details
3. Add to cart
4. Apply a discount
5. Enter shipping information
6. Pay
7. Receive order confirmation

Appointment business

1. Select a service
2. Choose a provider
3. Select a time
4. Pay a deposit
5. Receive confirmation

Record every point where the journey becomes unclear or fails.

Step 19: Review trust signals

Trust elements should be accurate and relevant.

Possible signals include:

• Reviews
• Testimonials
• Licenses
• Certifications
• Awards
• Client logos
• Case studies
• Team profiles
• Business address
• Contact information
• Refund policy
• Privacy information
• Payment security information

Check whether:

• Reviews are genuine
• Logos are used with permission
• Awards are named and current
• Certifications remain valid
• Statistics can be supported
• Testimonials identify the source appropriately
• Policies are easy to find

Avoid vague trust badges with no explanation.

Step 20: Audit images and media

Review:

• Image quality
• File size
• Cropping
• Alt text
• Captions
• Copyright
• Mobile rendering
• Video loading
• Autoplay
• Transcripts
• Broken embeds

Look for:

• Stock photographs presented as real projects
• Blurry logos
• Large files
• Text embedded in images
• Missing captions
• Videos without controls
• Decorative images with keyword-stuffed alt text

Use alt text to describe meaningful images, not as a place to repeat keywords.

Step 21: Review accessibility basics

A full accessibility audit may require specialist testing.

A general website audit can still check:

• Keyboard navigation
• Focus visibility
• Heading hierarchy
• Color contrast
• Form labels
• Link clarity
• Image alt text
• Captions
• Error messages
• Text resizing
• Skip navigation
• Document accessibility

Common problems include:

• Light gray text on white
• Buttons identified only through color
• Forms with placeholder text but no label
• Links reading “click here”
• Videos without captions
• Important PDFs that cannot be navigated
• Menus inaccessible through keyboard controls

Do not assume an accessibility overlay fixes the underlying site.

Step 22: Review analytics implementation

Analytics should measure meaningful activity.

Check:

• Tracking code is installed
• The correct property is used
• Staging traffic is excluded where appropriate
• Internal traffic rules are documented
• Forms generate events
• Phone clicks are tracked
• Purchases or bookings are tracked
• Referral exclusions are correct
• Consent settings match the implementation
• Duplicate tracking is not inflating data

Compare analytics with:

• CRM leads
• Orders
• Booking data
• Phone calls
• Payment records

A large difference may reveal missing or duplicate tracking.

Step 23: Review Search Console data

Search Console can reveal:

• Indexed pages
• Excluded pages
• Search queries
• Clicks
• Impressions
• Crawl issues
• Sitemap problems
• Mobile usability signals
• Manual actions
• Security issues

Review:

• Pages losing clicks
• Queries with high impressions and low clicks
• Important URLs not indexed
• Unexpected pages receiving traffic
• Old URLs remaining in results
• Pages ranking for the wrong intent

Do not judge a page only according to its average position.

Traffic, impressions, clicks and conversions provide more useful context.

Step 24: Review organic landing pages

Identify which pages receive search traffic.

Group them into:

• Services
• Products
• Locations
• Articles
• Resources
• Brand pages
• Support pages

Look for:

• High-traffic pages with no conversion path
• Service pages with no traffic
• Articles attracting irrelevant visitors
• Pages declining over time
• Old pages still producing leads
• Location pages with weak engagement

Do not remove an old article before checking whether it attracts links, traffic or conversions.

Step 25: Review backlinks and external references

A basic backlink review can identify:

• Strong pages earning links
• Broken inbound links
• Links pointing to redirected URLs
• Spam patterns
• Old brand references
• Important directory listings

You do not need to react to every unusual link.

Focus on:

• Valuable links leading to errors
• Previous domains
• Major partners
• Press mentions
• High-authority resources
• Links lost after a redesign

When changing URLs, preserve valuable inbound links through relevant redirects.

Step 26: Review local business information

For local businesses, confirm:

• Name
• Address
• Phone number
• Opening hours
• Service area
• Location pages
• Map
• Booking link
• Reviews
• Holiday hours

Check consistency between the website and important business profiles.

Do not publish fake addresses or create location pages for areas with no real connection to the business.

Step 27: Review ecommerce functionality

For an online store, test:

• Product search
• Filters
• Product variations
• Inventory
• Add to cart
• Discount codes
• Shipping
• Tax
• Payments
• Guest checkout
• Account creation
• Order confirmation
• Refund information
• Transactional emails

Check product pages for:

• Clear titles
• Accurate descriptions
• Price
• Availability
• Shipping information
• Returns
• Images
• Variants
• Reviews
• Related products

Test both successful and unsuccessful payment paths where safe and practical.

Step 28: Review security and software

Check:

• CMS version
• Plugin and theme updates
• User accounts
• Administrator access
• Two-factor authentication
• Backups
• Security monitoring
• SSL
• File permissions
• Staging access
• Unused plugins
• Old integrations

Remove:

• Former employees
• Unused administrators
• Abandoned plugins
• Old API keys
• Test accounts
• Unused themes where appropriate

Do not expose sensitive configuration details inside the audit report shared broadly.

Step 29: Review backups and recovery

Ask:

• How often are backups created?
• What do they include?
• Where are they stored?
• How long are they retained?
• Who can restore them?
• Has a restoration been tested?
• What happens after a hosting failure?

A backup plugin displaying “successful” does not prove the files can be restored.

Review website maintenance costs when deciding who should own the ongoing backup and recovery process.

Step 30: Compare the website with current business priorities

The website may work technically but represent an older version of the business.

Check whether it reflects:

• Current services
• Current target audience
• Current locations
• Current team
• Current prices
• Current positioning
• Current sales process
• Current products
• Current brand

Common signs of strategic misalignment include:

• A discontinued service remaining in the main navigation
• A new high-value service hidden on one page
• Old industries receiving most homepage attention
• No page for a major location
• An outdated pricing model
• Calls to action leading to a process no longer used

Free website audit tools

Several free tools can support a DIY audit.

Google Search Console

Useful for:

• Indexing
• Search queries
• Sitemap status
• Page discovery
• Security notifications

Google Analytics or platform analytics

Useful for:

• Landing pages
• User behavior
• Conversions
• Traffic sources
• Device breakdown

PageSpeed Insights

Useful for:

• Performance diagnostics
• Mobile and desktop checks
• Core loading issues
• Improvement suggestions

Browser developer tools

Useful for:

• Mobile simulation
• Console errors
• Network requests
• Layout inspection

Website builder reports

Platforms may include:

• Broken-link checks
• SEO setup tools
• Traffic data
• Form submissions
• Security status

Manual testing

Manual review remains necessary for:

• Navigation
• Messaging
• Trust
• Forms
• Booking
• Checkout
• Mobile experience

Automated tools cannot decide whether the homepage explains the business clearly.

Paid website audit tools

Paid tools can support:

• Large-scale crawling
• Keyword tracking
• Backlink analysis
• Log analysis
• Performance monitoring
• Session recordings
• Heatmaps
• Accessibility testing
• Conversion analysis

A tool is useful when someone can interpret the data and act on it.

Buying several subscriptions does not replace an audit process.

How to prioritize website audit findings

Do not hand the team a spreadsheet containing 500 equally important issues.

Use a priority system.

You can also score each issue according to:

• Impact
• Effort
• Risk
• Confidence
• Number of pages affected

Fix critical issues first

Examples:

• Website unavailable
• Checkout broken
• Forms not delivering
• Important pages blocked from indexing
• Domain expiring
• Security compromise
• Payments failing
• Wrong contact information

Then fix high-impact conversion problems

Examples:

• Mobile booking unusable
• Main CTA leads to an error
• Service area is unclear
• Pricing is outdated
• Important service page is missing
• Slow high-traffic landing page

Then address structural SEO and content problems

Examples:

• Duplicate pages
• Weak internal linking
• Thin service pages
• Redirect chains
• Missing titles
• Outdated articles

Finish with polish

Examples:

• Minor spacing
• Inconsistent button labels
• Low-value metadata
• Decorative image adjustments

Website audit report structure

A useful report can contain:

1. Executive summary
2. Audit objective
3. Website scope
4. Critical findings
5. Technical findings
6. SEO findings
7. Content findings
8. UX and accessibility findings
9. Conversion findings
10. Analytics findings
11. Prioritized action plan
12. Ownership and timeline

Each finding should state:

• What is wrong
• Where it appears
• Why it creates a problem
• Recommended fix
• Priority
• Owner
• Estimated effort

Weak recommendation:

Improve SEO.

Stronger recommendation:

Create separate pages for commercial cleaning, office cleaning and warehouse cleaning because the current Services page contains only one paragraph and does not answer service-specific questions.

Website audit checklist

Strategy

• Website goals are documented
• Main audiences are clear
• Primary conversions are defined
• Priority pages are identified
• Site reflects current services

Technical health

• HTTPS works
• Domain versions redirect correctly
• Important pages return 200 status
• Broken links are documented
• Redirect chains are limited
• Sitemap loads
• Robots settings are reviewed
• Important pages are indexable
• Backups exist
• Software is current

SEO

• Titles are unique
• H1 headings are clear
• Canonicals are correct
• Internal links support priority pages
• Important pages are not orphaned
• Thin pages are identified
• Duplicate pages are reviewed
• Search Console is configured
• Sitemap is submitted

Content

• Services are accurate
• Prices are current
• Team information is current
• Claims are supported
• Outdated dates are removed
• Main questions are answered
• CTAs match page intent
• Duplicate content is reduced

UX

• Navigation is understandable
• Mobile pages work
• Buttons are easy to tap
• Forms are short
• Text is readable
• Important information is easy to find
• Pop-ups do not block actions

Conversion

• Contact forms work
• Phone links work
• Booking works
• Checkout works
• Confirmation emails arrive
• Lead routing is correct
• Conversion events are tracked

Accessibility

• Headings are logical
• Forms have labels
• Keyboard navigation works
• Focus is visible
• Contrast is sufficient
• Images have appropriate alt text
• Videos have captions
• Important documents are usable

Analytics

• Tracking is installed
• Duplicate tracking is removed
• Conversions are configured
• Internal traffic rules are documented
• CRM and analytics totals are compared
• Important funnels are reviewed

Security and ownership

• Domain ownership is confirmed
• Admin access is reviewed
• Two-factor authentication is enabled where possible
• Former users are removed
• Backups are tested
• Unused tools are removed
• Renewal dates are documented

Common website audit mistakes

Running only an automated tool

A crawler cannot judge messaging, trust or the quality of the sales process.

Treating every warning as critical

Some tool warnings have little practical impact.

Auditing only the homepage

Problems often sit inside service, product, location and checkout templates.

Ignoring business goals

A technically clean website can still fail to generate useful actions.

Recommending a redesign too quickly

Many websites need focused repairs rather than complete replacement.

Deleting low-traffic pages without context

A page may support customers, referrals, sales conversations or compliance.

Changing URLs without redirects

This can break links and reduce search visibility.

Auditing without analytics access

You may miss high-value pages and real conversion problems.

Ignoring mobile tasks

A site can look acceptable in the editor but fail on an actual phone.

Producing a report with no priorities

The team needs an action plan, not only a list of observations.

When should you redesign after an audit?

A redesign may make sense when:

• The current platform blocks required features
• The structure no longer fits the business
• Templates are difficult to maintain
• Mobile layouts fail across the site
• Branding has changed substantially
• Content is scattered across incompatible systems
• Technical debt makes every update expensive
• The site cannot support the planned growth

Focused improvements may be enough when:

• Several pages are outdated
• Forms need replacement
• Navigation needs simplification
• Important service pages are missing
• Page speed needs work
• The design is dated but functional
• Search issues affect a limited number of templates

Review website redesign cost before turning every audit finding into a full rebuild.

How often should you audit a website?

A practical schedule is:

Monthly

• Test forms
• Review uptime
• Check key pages
• Confirm contact details
• Review major errors

Quarterly

• Review analytics
• Check Search Console
• Audit important service or product pages
• Review mobile usability
• Check broken links
• Review user access

Annually

• Run a complete website audit
• Review content strategy
• Check site structure
• Review accessibility
• Review the platform and costs
• Update the improvement roadmap

Run an additional audit before:

• A redesign
• A migration
• A domain change
• A major campaign
• An acquisition
• A new market launch

Turn findings into decisions

A website audit has little value when it produces only charts, warnings and screenshots.

The final output should make four things clear:

1. What is broken
2. What is underperforming
3. What should be improved
4. What should happen first

Start with problems affecting access, security, revenue and lead delivery.

Then improve important pages, navigation, content and search structure.

Finish with visual and low-impact refinements.

A good audit does not create the longest possible task list. It helps the team spend time and money on the changes most likely to improve the website.

WebsiteInABoxPro provides a ready-made planning structure that helps you map pages, conversion paths and content requirements before fixing or rebuilding the site.

Turn this idea into a website box

Start with homepage, pricing, proof, FAQ and blog-ready sections in one editable system.

Start building →

Article by John Fondant

John Fondant is the creator of Website in a Box Pro. He writes about practical website systems, template strategy, SEO-friendly page structure and launch-ready small business websites.

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